The Power Behind Storytelling in Marketing

The Power Behind Storytelling in Marketing

Who doesn’t love stories? We grew up on stories, we go to the movies, we read books, and we binge watch our favorite television series’. As a matter of fact, our entire culture is based on a story called “history” which is essentially a narrative record of past...
The Amacing World of Haptics

The Amacing World of Haptics

Sappi Paper, one of the largest paper manufacturing companies in North America, has developed a phenomenal marketing campaign to spread the message about the importance of the paper. In a book and a series of videos introducing the “Neuroscience of Touch” – we learn...