When choosing to print catalogs, it’s important to keep in mind the following;

  • What is the best catalog size?
  • What paper stock will provide savings yet have quality?
  • How will the finished catalog collate, bind and trim?

It could be a product safety or industrial catalog, knitting, fishing hobby catalog, an operator/owner’s manual etc.

There are several factors that strongly influence the price. These key factors have varying degrees of influence on the end cost of the print order for customers, however simply taking a closer look at these factors can give customers a better understanding of why these job details affect pricing.

To help develop a stronger understanding of the various cost-affecting parts of a job, we’ve broken them out into a few categories, that will hopefully answer any questions customers may have about why their jobs are priced the way they are.

Quantity to Print?

When it comes to printing catalogs, quantity is king! Here’s why:

Imagine the printing press as a well-oiled machine, hungry for work. The more catalogs you feed it, the more efficient (and cost-effective) it becomes. It’s all about maximizing that sweet, sweet press time.

You see, printing presses are designed to churn out pages like nobody’s business. But setting them up? That’s a whole different story. It’s like trying to get a toddler ready for a fancy dinner party – a lot of effort for a little payoff.

But once that press is rolling, it’s a thing of beauty. The more catalogs you print, the more you spread those pesky setup costs over each individual copy. It’s like splitting the dinner bill with more friends – your portion gets smaller and smaller.

So, if you want to get the most bang for your buck, go big or go home! A larger print run means a lower cost per catalog, and who doesn’t love saving a few bucks? Just imagine all the things you could do with that extra cash.

In the world of printing, quantity is the name of the game. The more catalogs you print, the more you’ll save. It’s as simple as that. So, why settle for a small batch when you can have a veritable catalog feast?


The Power of Paper: Elevating Your Print Game

When it comes to print projects, the paper you choose is a game-changer. It’s not just a canvas; it’s the foundation that can make or break your masterpiece. So, let’s dive into the world of paper and unlock its secrets to crafting print pieces that truly captivate.

First things first, let’s talk about the house stocks. These are the tried-and-true paper options that printers keep on hand, like a trusty sidekick. They’re the go-to choices for most projects, offering a perfect balance of quality and affordability. But don’t be fooled – these house stocks are no ordinary papers. They’re the result of careful curation, ensuring that your prints look their absolute best.

Now, let’s talk about the star of the show: the cover stock. This is where you get to flex your creative muscles and make a statement. A substantial, heavy-weight cover stock (think 9pt C2S or higher) is the ultimate armor for your catalog, protecting it from the wear and tear of daily life. But why stop there? Add a resilient clear coating like UV or Rough UV, and you’ve got a cover that’s not just durable but downright jaw-dropping.

As for the interior pages, it’s all about finding the perfect balance. Too thin, and your pages might feel flimsy; too thick, and you’ll be breaking the bank (and maybe a few backs). That’s why we offer a range of options, from the lightweight 50lb stock for those who like to keep things breezy to the substantial 80lb stock for those who crave a little heft.

But wait, there’s more! If you’re planning to mail your catalog, magazine, or book, you’ll want to keep a close eye on those postage rates. After all, nobody wants to break the bank just to get their masterpiece into the hands of their audience. That’s where our in-house postal service comes in handy – we’ll make sure your piece arrives at its destination without putting a dent in your wallet.

And for our beloved Inkworks Marketing customers and affiliate partners, we’ve got a special treat: preferred house stocks at prices that’ll make your heart sing. Thanks to our mass purchasing power, we can offer you the best of the best without breaking the bank. It’s like having a personal shopper for paper, but without the fancy hat and white gloves.

Of course, sometimes you need something a little more unique, a paper that’s as special as your project. That’s where our special order stocks come in. But be warned, these beauties come with a price tag to match their exclusivity. And let’s not forget the potential for longer turnaround times – after all, good things come to those who wait (and plan ahead).

So, whether you’re crafting a catalog that demands attention, a magazine that oozes sophistication, or a book that begs to be cherished, remember: the paper you choose is more than just a surface. It’s the foundation upon which your masterpiece is built. So, let’s make it count, shall we?

How long does it take to print a catalog?

Rush Costs: Fast-Track Your Print Job

Need your print job done yesterday? We get it – sometimes, you just can’t wait. That’s where our rush services come in. But here’s the deal: expediting your order means our production team has to work some serious magic to shuffle the print schedule and bump you to the front of the line.

Think of it as a VIP pass to the printing express lane. While this premium service does come with an extra cost, it ensures your project gets the white-glove treatment and is completed in record time. So, if you’re in a pinch and need your prints pronto, our rush service is your ticket to getting it done fast and flawlessly.

Inks and Specialty Coatings

Make Your Catalogs Pop with Custom Coatings

Want your catalogs to stand out and grab attention? It’s time to explore our dazzling array of custom coatings! From rough matte UV to spot gloss UV, soft touch coatings, metallic finishes, and custom PMS inks, we’ve got the secret sauce to make your catalogs shine.

Why Custom Coatings?

Custom coatings aren’t just about looking good – they’re about making a statement. Imagine your catalog with a rough matte UV finish that feels as good as it looks, or a spot gloss UV that highlights key elements with a sleek, shiny touch. Soft touch coatings add a velvety texture that begs to be touched, while metallic finishes and custom PMS inks bring a splash of luxury and uniqueness.

ROI Considerations

While these coatings are undeniably cool, it’s essential to consider your return on investment (ROI). Increased visibility and a stunning finish are fantastic, but make sure the added cost aligns with your marketing goals and budget.

Aqueous Coating for Longevity

For a practical yet stylish option, choose an aqueous coating, especially for your catalog cover. This coating prevents yellowing and keeps your catalog looking fresh and vibrant. Plus, it’s eco-friendly and quick-drying, making it a smart choice for both your budget and the environment.

Trends for 2024

High gloss UV coatings are so last year. The trend for 2024 is all about dull or matte finishes. These coatings give your catalog cover a sophisticated, distinguished look and improve readability, making your content shine without the glare.

Ready to make your catalogs the talk of the town? Dive into our custom coating options and watch your print projects transform into works of art. For more information, contact us at info@inkworksmarketing.com or 949.348.7000. Let’s make your catalogs pop!

Why Catalog Size Matters

Size Matters: How Your Catalog’s Dimensions Impact Costs

When it comes to printing catalogs, size isn’t just about making a statement—it’s about making smart financial decisions. The dimensions of your printed piece can significantly affect your overall cost, and here’s why.

Paper and Cost Efficiency

Approximately half of your total printing cost is tied to the type of paper and the amount of paper stock required. So, choosing the right size can make a big difference.

Standard Sizes to Save

Thinking of going with the classic 8.5 x 11 catalog? That’s a solid choice if you’re printing fewer than 3,000 catalogs. But for larger print runs—anywhere from 3,000 to 250,000 catalogs—consider shaving the size down just a smidge to 8-3/8 x 10-7/8. This slight adjustment optimizes the fit for most web paper rolls and web presses, maximizing efficiency and minimizing waste.

Unique Sizes for Unique Needs

Of course, you don’t have to stick to standard sizes. Want to create something truly eye-catching? Go for a unique size like an 8 x 8 or an 8 x 24 flat that folds into a 6-panel brochure. Just remember, bigger isn’t always better. Larger sizes mean more paper, which means higher costs. If you’re looking to save on a larger catalog, consider adjusting the paper type or quantity to keep costs in check.

The Bottom Line

Choosing the right size for your catalog isn’t just about aesthetics—it’s about balancing your budget. By understanding how size impacts cost, you can make informed decisions that keep your project within budget while still delivering a stunning final product. So, whether you’re going big or keeping it classic, make sure your catalog size is working for you, not against you.

Why Page Count Is Important

Page Count: The Game-Changer for Your Catalog’s Cost

When it comes to printing catalogs, the number of pages is a major player in determining the final cost. Page count influences how much paper and ink your project will consume, often more significantly than the size of the catalog itself. So, let’s break down why page count matters and how to optimize it for cost-efficiency.

Why Page Count Matters

Every additional page means more paper and more ink, which directly impacts your budget. But it’s not just about the materials; it’s also about how efficiently your project runs on the press. Different presses handle page counts in unique ways, and understanding this can save you a lot of money.

The Magic of Multiples of Four

A good rule of thumb is to keep your page count divisible by four. Why? Because most printing presses, including our web presses, are designed to print in sets of four pages. This ensures optimal use of the press and minimizes waste.

Optimal vs. Poor Use of the Press

Let’s look at some examples to illustrate this:

Optimal Use: Printing a 32-page catalog (1 pass on the press) + a 4-page cover. This setup is efficient and cost-effective.
Poor Use:  Printing a 24-page catalog + a 4-page cover. Despite the lower page count, this setup requires 2 passes on the press, increasing costs.
Optimal Use:  Printing a 64-page catalog (2 passes on the press) + a 4-page cover. Again, this is efficient and keeps costs down.
Poor Use:  Printing a 60-page catalog (4 passes on the press) + a 4-page cover. This setup is less efficient and more expensive.

Incremental Additions

As you increase the page count, it’s best to add pages in increments of 32, 16, 8, and then 4. This strategy ensures that you are making the most of each press run, keeping your project within budget while maximizing efficiency.

Binding: The Unsung Hero

Just like page count, the type of binding you choose also plays a significant role in the final cost. For catalogs with 64 pages or fewer, saddle stitching (essentially stapling at the seam) is the most cost-effective option. For larger catalogs, perfect binding (using glue to create a squared spine) is more suitable but comes at a higher cost.

By understanding and optimizing these factors, you can create a stunning catalog that doesn’t break the bank. Ready to get started? Contact us at info@inkworksmarketing.com or 949.348.7000 for a custom quote and let us help you bring your vision to life!


Binding Choices: Making Your Catalogs Shine

How you choose to bind your catalogs can significantly impact the price and overall look of your print order. Let’s break down the two most popular binding methods and see how they stack up.

Saddle Stitching: Simple and Cost-Effective

Saddle stitching is the go-to choice for catalogs with 64 pages or fewer. It’s the simplest and most economical binding method, perfect for smaller projects. Here’s how it works: pages are folded in half, stacked together, and then stapled along the fold line (the “saddle”). This method is quick, efficient, and keeps your costs down while still delivering a professional look.

– Best For: Brochures, small catalogs, booklets, and magazines.
– Pros: Cost-effective, quick turnaround, lays flat when open.
– Cons: Limited to smaller page counts, not as durable for heavy use.

Perfect Binding: Sleek and Professional

For catalogs with more than 64 pages or those printed on heavier paper, perfect binding is the way to go. This method uses a strong adhesive to glue the pages to a spine, creating a clean, squared-off edge that looks just like a paperback book. Perfect binding gives your catalog a polished, high-end appearance that’s sure to impress.

– Best For: Larger catalogs, magazines, manuals, and books.
– Pros: Professional look, durable, printable spine for added branding.
– Cons: Higher cost, longer production time, doesn’t lay flat when open.

Making the Right Choice

Choosing the right binding method depends on your project’s specific needs and budget. If you’re working with a smaller page count and need a quick, cost-effective solution, saddle stitching is your best bet. But if you’re aiming for a more polished, durable product, perfect binding is worth the investment.

Ready to make your catalogs shine? Contact us at info@inkworksmarketing.com or 949.348.7000, and let’s create something amazing together!

How Do I Get My Catalog Out to Customers Quickly?

Unleash the Power of Mailing

Want your catalogs to reach your customers at lightning speed? Let your printer handle the mailing process! The convenience of having your projects mailed directly from your printer’s mail center can turbocharge your turnaround times, ensuring your catalogs hit the right hands at the right moment.

But that’s not all – by letting us take the reins, you’ll save yourself the headache of navigating the intricate world of mailing logistics. No more wasting time and money trying to figure out the best way to ship your pieces. We’ve got you covered!

At Inkworks Marketing Print + Design, we don’t just print – we’re your one-stop shop for all things mailing. And the best part? We charge you nothing more than the actual USPS postage cost. That’s right, no hidden fees, no surprises – just pure, unadulterated mailing magic.

Not every printer offers mailing services, but we’re not just any printer. With our in-house mail center, we’re equipped to handle your mailing needs with ease. All you have to do is provide us with your mailing list, and we’ll take care of the rest, ensuring your catalogs are on their way to their destinations at the exact moment you specify.

So, why waste another second stressing over mailing logistics? Let Inkworks Marketing Print + Design be your trusted mailing partner, and watch as your catalogs soar into the hands of your customers with unparalleled speed and efficiency. It’s time to unleash the power of mailing and take your marketing game to new heights!


The Art of Pricing Your Catalog: A Masterpiece in the Making

When it comes to crafting the perfect catalog, the price tag is a delicate dance between art and science. It’s a symphony of elements, each playing a crucial role in determining the final cost. But fear not, for we’re here to guide you through this intricate composition, ensuring your catalog is a masterpiece that resonates with your audience without breaking the bank.

The Quintessential Quintet

At the heart of this pricing melody lies the quintessential quintet – the five key factors that shape the cost of your catalog:

1. Quantity: The more you print, the merrier your wallet becomes. Embrace the power of economies of scale and watch as the per-unit cost gracefully dips with each additional copy.

2. Paper: From the silky smoothness of premium stocks to the rustic charm of recycled fibers, the paper you choose is the canvas upon which your masterpiece unfolds. Explore the vast array of options and find the perfect balance between quality and cost.

3. Ink: Vibrant hues or subtle shades, the ink you select breathes life into your catalog’s pages. Embrace the spectrum of possibilities and let your vision take flight.

4. Size: Compact and portable or grand and commanding, the dimensions of your catalog shape the very essence of its presence. Tailor the size to your audience’s needs and watch as the cost ebbs and flows.

5. Page Count: A symphony of content, each page a movement in your catalog’s narrative. Orchestrate the perfect balance, ensuring your story is told in its entirety without unnecessary embellishments.

 A Customized Composition

With these five elements in harmony, we can craft a customized quote that resonates with your unique vision. But why settle for a mere number when we can elevate the experience to new heights?

Embrace the power of collaboration and invite us into the creative process from the very beginning. Together, we’ll explore the nuances of your concept, fine-tuning each element to create a catalog that not only captivates but also aligns with your budget.

The Logistics Maestros

And let’s not forget the unsung heroes of this endeavor – the logistics maestros. Our strategic locations across 18 states and Canada ensure that your catalog’s journey from concept to delivery is a seamless symphony of efficiency. With our unparalleled shipping rates and turnaround times, your masterpiece will find its way into the hands of your audience with the utmost grace and precision.

The Finale: A Harmonious Masterpiece

In the grand finale, we’ll present you with a catalog that is not just a product but a work of art – a harmonious blend of creativity, quality, and cost-effectiveness. Embrace the power of collaboration, and together, we’ll compose a masterpiece that resonates with your audience, leaving an indelible mark on their hearts and minds.

So, let’s embark on this journey together, where the art of pricing becomes a canvas upon which we paint the ultimate catalog experience.

Reach out to us, and let’s compose a masterpiece that will leave your audience spellbound.